1. Introduction

Welcome. I value your privacy and am committed to protecting your personal information.

This Privacy Policy explains how I collect, use, store and protect your personal information when you visit my website, subscribe to my mailing list, book a session, purchase a product, complete an intake form or otherwise interact with my business.

My business is operated by me, Daven Lee, as an individual sole proprietor based in Tennessee, United States.

For purposes of applicable privacy laws, I am responsible for determining how and why your personal information is collected and used.

Business owner: Daven Lee
Business structure: Sole Proprietorship
Business location: Tennessee, United States
Website: [Insert website URL]
Contact email: [Insert business email]

This policy is intended to reflect applicable United States federal and Tennessee privacy and consumer protection laws.

2. Information I Collect

Depending on how you interact with my business, I may collect the following categories of personal information.

Personal and Contact Information

• Name

• Email address

• Telephone number

• Mailing and billing address

• Information you provide when contacting me or making an inquiry.

Booking and Client Information

When you book a session, participate in my offerings or work with me, I may collect:

• Booking and appointment details

• Information submitted through client intake forms

• Communications between us

• Information you voluntarily share about your personal circumstances, experiences or needs

• Relevant client history and service records.

Some information you choose to share may relate to health, sexuality, intimate relationships or other sensitive personal matters. I treat this information with particular care and use it only for appropriate business purposes, such as understanding your needs and providing the services you request.

Please only provide information you are comfortable sharing.

Purchase and Payment Information

When you purchase a product or service, I may collect:

• Name and contact details

• Billing and shipping address

• Products or services purchased

• Transaction and payment status

• Purchase history.

Payments are processed through third-party payment providers. Your payment information is handled according to the privacy and security policies of the relevant provider. I do not directly store your full payment card details.

Website and Technical Information

When you visit my website, certain information may be collected automatically, including:

• IP address

• Browser and device information

• Pages visited

• Date and time of visits

• Referring websites

• Website interactions and usage information

• Cookie and analytics information.

3. How I Use Your Information

I collect and use personal information for the following purposes:

• To respond to enquiries and communicate with you.

• To arrange and manage appointments and bookings.

• To provide coaching, sessions, workshops and other services.

• To understand your needs in connection with the services you request.

• To process purchases and payments.

• To fulfill product orders and arrange shipping.

• To send newsletters, updates and information about my work and offerings.

• To manage my mailing list and email communications.

• To maintain business, financial and accounting records.

• To improve my website, products and services.

• To maintain the security and functionality of my website.

• To comply with applicable legal obligations.

I do not sell your personal information.

4. Email Marketing and EcoSend or Mailchimp

I use EcoSend and/or Mailchiimp to manage my email marketing and mailing list.

There are several ways you may be added to these mailing lists. These include:

• When you attend one of my workshops, events, circles or other offerings

• When you book a session or become a client through a booking platform or other means

• When you request or download a free resource, guide or other offering through my website.

• When you sign up through a pop-up subscription form on my website.

• When you use a direct subscribe button or mailing list signup form on my website or another platform.

Depending on how you join, your name and email address may be collected directly through my website, a booking or registration form, or another platform, and subsequently added to EcoSend or Mailchimp for email marketing purposes. Where required, I will obtain your consent to receive marketing communications. 

If you subscribe to my mailing list, I collect your name and email address and use this information to send you newsletters, reflections, updates, information about my work, and announcements about products, services, workshops and other offerings.

Your subscriber information is transferred to and stored by EcoSend or Mailchimp, which processes this information on my behalf to manage email communications.

EcoSend or Mailchimp may also collect information about email engagement, including:

• Whether an email has been delivered

• Whether an email has been opened

• Whether links within an email have been clicked

• Whether an email has bounced or been unsubscribed from.

I use this information to understand how my communications are received and to improve my email content.

You may unsubscribe at any time by clicking the unsubscribe link included in any marketing email. You may also contact me directly to request removal from my mailing list.

I do not sell, rent or share your email address with other businesses for their independent marketing purposes.

Marketing emails are sent in accordance with applicable US email marketing laws, including the CAN-SPAM Act.

5. Substack Newsletter

When you subscribe to my Ecosend or Mailchimp list I also add you to my Substack newsletter, Power of the Yin (https://poweroftheyin.substack.com/). When you are added as a subscriber, your name and email address are shared with Substack and stored on its platform for the purpose of delivering newsletter content and managing subscriptions.

Substack may collect additional information about your use of its platform and engagement with my newsletter, including email opens, link clicks, reading activity, subscription preferences, referral sources, and interactions with newsletter content. Substack may also collect technical information such as IP address, browser type, device information, cookies and usage data. This information may be used by Substack to operate its platform, provide analytics to publishers, personalize user experiences, maintain security and improve its services.

I may have access to subscriber information and engagement statistics through my Substack publisher account, allowing me to understand readership and how people interact with my newsletter. Substack processes personal information in accordance with its own Privacy Policy, available at https://substack.com/privacy.

You may unsubscribe from my Substack newsletter at any time using the unsubscribe link provided in the newsletter or through your Substack account.

5. Bookings and Acuity Scheduling

I use Acuity Scheduling to manage appointments and bookings.

When you book a session or service, information you provide may be collected and processed through Acuity Scheduling, including your name, email address, contact details, appointment information and any responses you provide to booking questions or intake forms.

This information is used to:

• Schedule and manage appointments.

• Communicate booking confirmations and reminders.

• Prepare for sessions.

• Provide the services you have requested.

• Maintain relevant business records.

Acuity Scheduling processes information according to its own privacy and data protection practices.

For further information, please refer to Squarespace's privacy policy and Acuity's applicable privacy information.

6. Client Intake Forms and Confidentiality

I may ask you to complete an intake form or provide information before participating in certain sessions or services.

This information may include personal experiences, physical or emotional concerns, relationship information, or other details relevant to the work we undertake together.

I use this information only as reasonably necessary to understand your needs, prepare for and provide services, and maintain appropriate client records.

I take reasonable steps to protect the confidentiality and security of information you share with me.

Please be aware that my business operates independently and is not represented as a HIPAA-covered healthcare provider. Information shared with me is handled according to the privacy practices described in this policy and applicable laws.

I do not use private client intake information for marketing purposes.

7. Payments and Purchases

Payments for products and services may be processed through third-party payment providers.

Depending on the transaction, these may include payment processing platforms integrated with my website or booking system, or separate payment services.

Payment providers may collect and process information such as:

• Name

• Billing address

• Payment details

• Transaction amount

• Purchase information.

These providers process payment information according to their own privacy policies, security procedures and applicable legal requirements.

I do not directly store full payment card numbers or security codes.

8. Website Analytics and Cookies

My website is hosted through Squarespace and uses Google Analytics to help me understand how visitors use my website.

Google Analytics may collect information such as:

• IP address and device information

• Browser type

• Pages visited

• Time spent on pages

• How visitors arrive at the website

• General website interaction and usage information.

This information helps me understand website traffic, improve the website and make informed decisions about my online content.

My website may also use cookies and similar technologies to support website functionality and understand visitor activity.

You can manage cookies through your browser settings. Depending on the cookies and technologies used, you may also be able to manage your preferences through the website's cookie settings.

For more information about Google's data practices, please visit:

https://policies.google.com/privacy

9. Third-Party Services

I use third-party services to operate and manage my business. These services may collect, store or process personal information on my behalf or independently in accordance with their own privacy policies.

These may include:

• Squarespace: Website hosting, online store, website forms and website functionality.

• EcoSend or Mailchimp: Email marketing and mailing list management.

• Acuity Scheduling: Appointment scheduling, booking management and intake forms.

• Payment providers: Processing payments and managing transactions.

• Google Analytics: Website analytics and visitor activity.

• Shopify: selling my Power of the Yin Oracle Deck products and services

• Shipping and delivery providers: Processing and delivering physical product orders.

I share only the information reasonably necessary for these providers to perform their services.

I encourage you to review the privacy policies of these providers to understand how they handle your information.

10. How I Share Personal Information

I do not sell your personal information or make it available to third parties for their independent marketing purposes.

I may share personal information in the following circumstances:

• With service providers who help operate my business.

• When necessary to complete a purchase, booking or payment.

• When required by law, legal process or government request.

• When necessary to protect my rights, property or safety, or the rights and safety of others.

• With your consent or at your direction.

11. International Data Transfers

Some of the third-party services I use may store or process personal information outside the United States.

As a result, your information may be transferred to and processed in other countries where these service providers operate.

Where applicable, I rely on the service providers' privacy and security safeguards and take reasonable steps to ensure that personal information is handled appropriately.

12. Data Retention

I retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, maintain business records, provide services and meet applicable legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

For example:

• Mailing list information is retained until you unsubscribe or request removal, subject to information needed to maintain suppression records.

• Booking and client information is retained as necessary to manage services and maintain appropriate business records.

• Financial and transaction records are retained for applicable tax and accounting requirements.

• General enquiries are retained for as long as reasonably necessary to respond and maintain relevant business records.

When information is no longer required, I take reasonable steps to delete or securely dispose of it.

13. Data Security

I take reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

These measures include using established third-party service providers, maintaining appropriate account security and limiting access to personal information where reasonably possible.

However, no method of electronic transmission or storage is completely secure. I cannot guarantee the absolute security of information transmitted or stored electronically.

In the event of a security incident involving personal information, I will take appropriate steps in accordance with applicable laws, including applicable Tennessee data breach notification requirements.

14. Your Privacy Rights

Depending on where you live and which privacy laws apply, you may have certain rights concerning your personal information.

These may include:

• The right to request access to personal information held about you.

• The right to request correction of inaccurate personal information.

• The right to request deletion of personal information.

• The right to request a copy of certain personal information.

• The right to opt out of certain types of data processing where applicable.

• The right to withdraw consent where processing is based on consent.

Certain exceptions may apply, including where information must be retained for legal, financial, contractual or legitimate business purposes.

If you wish to exercise any applicable privacy rights, please contact me using the details provided below.

I will review and respond to requests in accordance with applicable law.

15. Children's Privacy

My website, products and services are intended for adults.

I do not knowingly collect personal information from children under the age of 13 through my website or marketing activities.

If I become aware that I have inadvertently collected personal information from a child under 13 without appropriate parental consent, I will take reasonable steps to delete that information.

16. Links to Other Websites

My website may contain links to external websites, platforms or services.

These websites operate independently and have their own privacy policies and practices. I am not responsible for the privacy practices, security or content of third-party websites.

I encourage you to review their privacy policies before providing personal information.

17. Changes to This Privacy Policy

I may update this Privacy Policy from time to time to reflect changes in my business practices, the services I offer, the third-party platforms I use or applicable legal requirements.

Any updates will be published on this page, and the revised date will be shown at the top of the policy.

Your continued use of my website following the publication of an updated policy constitutes notice of the changes. It does not replace any consent that may be required by law.

18. Contact

If you have questions about this Privacy Policy, how your personal information is collected or used, or wish to make a privacy-related request, please contact me:

Daven Lee
Sole Proprietor
Tennessee, United States

Email: poweroftheyin@gmail.com
Business mailing address:1618 Cripps Rd, Liberty, TN 37095

I welcome questions and will make reasonable efforts to address your concerns.